Direct-to-Consumer(DTC) Pet Food Market Predicted to Garner

New York, May 16, 2023 (GLOBE NEWSWIRE) — The latest report on the Direct-To-Consumer (DTC) Pet Food Market, 2023-2032 estimated to register an incremental growth of USD 18.6 Billion by 2032accelerating at a CAGR of 25.1% during the forecast period 2023-2032.

Direct-to-Consumer (DTC) Pet Food refers to a business model where pet food manufacturers sell their products directly to consumers through online channels or in retail stores. The DTC pet food section has been increasing rapidly owing to the growing approval of digital channels. The rising use of smartphones has remarkably demonstrated online sales. direct-to-consumer pet food brands often emphasize the quality of ingredients, transparency in sourcing, and customization options for pet owners.

Global Direct-to-Consumer(DTC)Pet Food Market

Key Takeaways

  • By Type, 2022, the meals segment has generated a revenue share of 38.5% in 2022.
  • By Pet Type, the dog segment held a prominent share of the global direct-to-consumer(DTC) pet food market revenue share of 54.6% from 2023 to 2032.
  • By Health Condition, digestive health holds the highest market revenue share in 2022.
  • By Distribution Channel, the online segment has dominated the market with a revenue share, and it is growing at the highest CAGR from 2023 to 2032.
  • In 2022, North America dominated the market with the highest revenue share of 37.5%.
  • Asia-Pacific held a significant revenue share of 21.6% in 2022.

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The rising pet ownership and rapid increase in awareness among pet owners towards their health and wellness is projected to be a major factor for market growth. The rising demand for nutritious pet food and the growing prevalence of zoonotic diseases in pets propel the market growth.

Factors Affecting the growth of the Direct-to-Consumer(DTC)Pet Food Market

There are several factors that can affect the growth of the direct-to-consumer (DTC) pet food market. Some of these factors include:

  • Rapid Urbanization in Developing Countries: Rapid urbanization in developing countries and the rise in the number of individuals who own pets in their houses drive market growth.
  • Rise in Efforts by Market Players: The rise in efforts by key market players to launch novel products and expand their market position ahead of their competitors propels market growth.
  • Increasing E-Commerce Platforms: Increasing e-commerce platforms provide various growth opportunities in the market. Humanization of pets and the increasing pet food expenditure fuel the market growth.

Top Trends in Global Direct-to-Consumer(DTC) Pet Food Market

The humanization of pets is also a trend in the global direct-to-consumer (DTC) pet food market. Personalization of pet food products has a high potential to grow significantly due to rising customer demand for the food they are feeding their pets, and pet owners from emerging countries are also selecting these products, which is likely to drive market growth. The increasing popularity of personalized pet food across many emerging countries, including France, the US, and Germany, has influenced market growth exponentially in the last few years.

Market Growth

The increasing pet health awareness and incidence of online purchasing of pets among customers drives market growth. The high expenditure on meals and the increasing popularity in emerging countries propel the market growth. The increase in the number of products introduced by market players across the world to cater to the rising demand of consumers is anticipated to propel market growth.

Regional Analysis

The direct-to-direct(DTC) pet food market was dominated by North America, which acquired the most significant revenue share of 37.5% during the forecast period owing to the rising number id millionaires as pet owners, high accessibility of a wide range of customized pet products, and increasing focus on health and diets of pets in this region. The presence of major key market players in this region increases the demand for pet food.

The Asia-Pacific is anticipated to increase maximum revenue share during the forecast period. Owing to the increasing number of individuals who own pets in their houses and rapid urbanization, mostly in various emerging countries such as India, China, and Indonesia. Additionally, rise in efforts by key market companies launching novel production facilities and expanding their market.

Competitive Landscape

The key market players focus on developing various strategies such as collaborations, partnerships, agreements, and acquisitions & mergers. Industry participants are inclined towards investing in R&D to advance processes and create new opportunities in the market. The competitive landscape of the market has also been examined in this report.

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Some of the major market players include

  • Nestle SA
  • General Mills, Inc.
  • Mars, Incorporated
  • Hill’s Pet Nutrition, Inc.
  • Diamond Pet Foods, Inc.
  • Wellness Pet Company
  • The Farmers Dog Inc.
  • Jinx Inc.
  • The J.M. Smucker Company
  • Other Key Players

Scope of the Report

Report Attributes Details
Market Value (2022) US$ 52.1 billion
Market Size (2032) US$ 18.6 billion
CAGR (from 2023 to 2032) 25.1%
North America Revenue Share 37.5%
Asia-Pacific Revenue Share 21.6%
Historic Period 2016 to 2022
Base Year 2022
Forecast Year 2023 to 2032

Market Drivers

The increasing popularity of several digital channels combined with the increasing use of the internet and accessibility of high-speed internet facilities are significant factors estimated to propel the market growth. The rise in awareness related to health & wellness, humanization, and growing disposable income drives the market growth. A wide increase in the requirements for premium and natural brand pet food products combined with the increasing awareness regarding their pet health are the major factors anticipated to propel the market growth.

Market Restraints

Quality problems in pet food products and product recalls are projected to limit the market growth of the direct-to-consumer (DTC) pet food market. Strict regulations related to pet food products, particularly across the Western market, are likely to hinder the growth of the market. In emerging countries, pet foods are examined and tested rigorously at every stage, from the ingredients and sales of products, which is likely to be the main factor hampering the market growth in the coming years.

Market Opportunities

There are many prospects in the market thanks to the availability of user-friendly websites and apps as well as the rising dominance of food goods. Because cannabis has anti-inflammatory and antioxidant properties and because different cannabis-derived products are now more widely available, veterinarians have noticed a rise in the number of people who want to use this product for their pets.

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Report Segmentation of the Direct-to-Consumer(DTC) Pet Food Market

Type Insight

The direct-to-consumer (DTC) pet food market was accounted for by the meal sector, which had the largest revenue share of 38.5%. This growth was mostly driven by expanding consumer attention to pet health, high expenditure on high-quality meals, and the rising appeal of customized meals, particularly in developing nations. The demand for customized meals rises as a result of the ability to track pets’ eating habits and treat medical concerns. Additionally, a longer shelf life, higher-quality ingredients, and better pet humanization are some of the factors that drive both global meal demand and approval at a healthy growth rate.

Pet Insight

The dog’s segment dominated the highest market revenue share in 2022. According to the American Pet Products Associations National Pet Owners survey, 69.0 million households own a dog in the US The rising growth rate of the market is attributable to the increasing number of dog approval, rising demand for high-quality dog ​​food, and the humanization of dogs.

Health Condition Insight

In 2022, the digestive health segment held the highest market revenue share in the global direct-to-consumer pet food market. Due to the rising number of customized nutritional formulations to prevent digestive problems and the introduction of probiotics and prebiotics in pet food diets.

Distribution Channel Insights

The online channel segment accounted for the highest market revenue share in 2022. Due to the increasing preference for personalization, accessibility of greater discounts related to offline stores, and customer convenience.

To get additional highlights on major revenue-generating segments, Request a Direct-to-Consumer(DTC) Pet Food Market sample report at

Market Segmentation

By Type

By Pet

By Health Condition

  • Nutrition
  • Digestive Health
  • Heart Health
  • Dental Health
  • Skin Problems
  • Stress
  • Joint Health
  • Allergies
  • Other Health Conditions

By Distribution Channel

  • Online Channels
  • Offline Channels

By Geography

  • North America
  • Western Europe
    • Germany
    • France
    • The U.K
    • Spain
    • Italy
    • Portugal
    • Ireland
    • Austria
    • Switzerland
    • Benelux
    • Nordic
    • Rest of Western Europe
  • Eastern Europe
    • Russia
    • Poland
    • The Czech Republic
    • Greece
    • Rest of Eastern Europe
  • APAC
    • China
    • Japan
    • South Korea
    • India
    • Australia & New Zealand
    • Indonesia
    • Malaysia
    • Philippines
    • Singapore
    • Thailand
    • Vietnamese
    • Rest of APAC
  • Latin America
    • Brazil
    • Colombia
    • Chile
    • Argentina
    • Costa Rica
    • Rest of Latin America
  • Middle East & Africa
    • Algeria
    • Egypt
    • Israel
    • Kuwait
    • Nigeria
    • Saudi Arabia
    • South Africa
    • Turkey
    • United Arab Emirates
    • Rest of MEA

Recent Development of the Direct-to-Consumer(DTC) Pet Food Market

  • In October 2022, Wild Earth created the “First-Ever” cell-based chicken broth for the pet food industry.
  • In October 2022, BrightPet developed Bravo pet foods to enhance its frozen and freeze-dried portfolio.

Browse More Related Reports:

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  • Pet Food Market size is expected to be worth around USD 150,987.97 million by 2032 from USD 95,384 million in 2022, growing at a CAGR of 4.70% during the forecast period 2023 to 2032.
  • Pet Food Ingredient Market is estimated to reach USD 40,210 mn in 2021 and will grow at a CAGR of 5.2% over the forecast period.
  • Pet Food Packaging Market is estimated to be worth USD 11,520 million in 2021 and will grow at 5.2% over the forecast period.

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By hadem