Meghan Markle targets the pet food market: Duchess of Sussex new lifestyle brand American Riviera Orchard could sell bird seed and edible pet treats, trademark documents reveal

Meghan Markle hopes to sell products from bird seeds to pet treats and gardening shears to napkin rings with her new lifestyle brand American Riviera Orchard.

The Duchess of Sussex has listed a range of items in documents sent to the US Patent and Trademark Office, also including bath soaps, curtains and yoga blankets.

Other items in the papers – which were submitted on March 13 but have only now emerged – are ketchup, incense burners, flower pots, pet food and recipe books.

It comes after DailyMail.com revealed Meghan is now eyeing Gwyneth Paltrow’s beauty crown as she added cosmetics and beauty products to the list of goods.

The 42-year-old Duchess wants to market fragrance sachets, bath and shower gels and salts, hand soaps, body creams, bath oil, body lotions and other cosmetics.

The brand's logo is written in fine gold script above the words 'Montecito' - where Meghan lives

The brand’s logo is written in fine gold script above the words ‘Montecito’ – where Meghan lives

Meghan is also hoping to sell scented oils, reed diffusers, fragrances and non-medicated pet grooming products such as shampoo and conditioner for dogs.

And the listing for ‘pet food; edible pet treats; bird seed’ is notable given that the Princess of Wales’s brother James Middleton owns the upmarket dog food brand Hello Ella, reported The Sun.

Meghan’s trademark application also appears to extend to a physical shop where items could be sold.

It comes after the Duchess launched her new business venture on March 14 with an Instagram teaser.

A vintage-style video of Meghan cooking and arranging white hydrangeas and roses was posted to the American Riviera Orchard Instagram account.

The brief video was set to Nancy Wilson’s I Wish You Love and closed the brand’s logo written in fine gold script above the words ‘Montecito’ – the celebrity enclave in California where the Duke and Duchess live.

The trademark application later revealed a series of products the company wishes to offer including books, table wear, textiles and jams and marmalades.

The video starts with a washed-out video of a woman arranging white and pink pastel flowers

The video starts with a washed-out video of a woman arranging white and pink pastel flowers

It then fades to reveal Meghan cooking in a kitchen, with copper pans hanging over her head

It then fades to reveal Meghan cooking in a kitchen, with copper pans hanging over her head

The video continues with an image of a woman in a long dress, backlit through a corridor

The video continues with an image of a woman in a long dress, backlit through a corridor

Meghan has not run an Instagram account since the Sussexes stepped back from royal life four years ago. Previously, they ran a joint account @sussexroyal but announced they would stop posting in March 2020.

It is believed Meghan will film a cooking series for Netflix, as well as sell products on the back of it such as utensils and jams.

Some believe such merchandising could breach Harry and Meghan’s agreement with the late Queen Elizabeth II not to commercialize their royal connections.

At the time of the launch earlier this month, an insider told the Mail: ‘The brand is meant to coincide with the launch of a new cookery show for Netflix.

‘Meghan will be making, and selling products such as jams. At some point there will be a book and a blog.’

The brand is expected to focus on home, garden, food and lifestyle wares.

And it is set to be an extension of Meghan’s former lifestyle blog The Tig, an insider told Page Six, adding: ‘She’s been working on this for over a year and it’s all the things that are close to her heart.’

Meghan’s lawyer has applied to trademark the American Riviera Orchard brand in the US for various goods, including cutlery, tablecloths, napkins, jams, edible oils, vegetable-based spreads and dairy-based spreads.

Earlier this month, Meghan, who is mother to Archie, four, and Lilibet, two, condemned women ‘spewing hate’ about other women while speaking at a festival in Texas to mark International Women’s Day.

She also revealed that most of the abuse she received online was when she was pregnant.

She has not made many public speaking appearances since the cancellation of her podcast series Archetypes.

Spotify, which paid a reported £15million for the deal, axed the series in 2022 after 12 episodes ‘by mutual agreement’. She has since struck a deal with another platform.

Back in Britain, it was confirmed yesterday that Meghan’s father-in-law the King will make his most significant public appearance since he was diagnosed with cancer when he attended church on Easter Sunday.

Charles, 75, will join the Queen and other members of the royal family at the annual Easter Mattins Service at St George’s Chapel at Windsor Castle this weekend.

It comes after Meghan’s sister-in-law Kate released an emotional video message last Friday revealing she has cancer and has started a course of preventative chemotherapy.

Meghan spoke at a festival in Texas to mark International Women's Day earlier this month

Meghan spoke at a festival in Texas to mark International Women’s Day earlier this month

Kate, the Prince of Wales and their children Prince George, Princess Charlotte and Prince Louis will miss the service on Sunday.

The family are spending the Easter holidays together as they adjust to Kate’s diagnosis, which was discovered in post-operative tests following her major abdominal surgery.

The King’s own treatment for cancer was announced at the start of February.

The Duke and Duchess wished Kate ‘health and healing’ last week, say they hoping the Princess and her family would be ‘able to do so privately and in peace’.

In February, Harry returned to the UK after making an emergency dash from the US to see the King following his cancer diagnosis.

The Duke cleared his diary and made the journey alone, with Meghan and their children Archie and Lilibet remaining at home in California.

But there was no reconciliation between Harry and his brother William during the visit, after the Duke spent around 45 minutes at Clarence House seeing Charles.

He last appeared alongside the Windsors and the Waleses at the King’s coronation, but hurried home immediately afterwards to mark his son’s fourth birthday.

Meghan Markle and Prince Harry at the Invictus Games in Dusseldorf on September 16, 2023

Meghan Markle and Prince Harry at the Invictus Games in Dusseldorf on September 16, 2023

Since stepping down as working royals in 2020 and moving to California with their family, the Sussexes have aired allegations and grievances against the monarchy and members of Harry’s family.

The Duke’s allegations against his family appeared unrelenting in the aftermath of Megxit with his Oprah interview in 2021, and, in the months following the Queen’s death in September 2022, his Netflix documentary and memoir Spare.

There were accusations of racism in relation to Archie’s skin tone before he was born – with the remarks at the end alleged to have come from two senior royals – and claims Kensington Palace lied to protect William over reports he allegedly bullied Harry out of the royal family .

The Duke also accused William of physically attacking him and throwing him into a dog bowl in a row over Meghan, teasing him about his panic attacks, and, along with Kate, encouraging him to wear a Nazi uniform at a fancy dress party.

While Charles and Harry were said to still speak, William has reportedly not been in contact with his brother for an extended period of time.

By hadem