Pet food brand acquired by PE-backed group

Pet food brand acquired by PE-backed group
Peter Mangion, founder and chief executive of Assisi Pet Care Group (Image credit: Assisi Pet Care)

A company which produces foods for cats and dogs has been acquired by a pet care group which was recently snapped up by a US private equity firm.

Burns Pet Nutrition, based in Kidwelly, Carmarthenshire, has been acquired by Assisi Pet Care Group, which is headquartered in Melton Mowbray, for an undisclosed sum.

Assisi Pet Care sells its products in the UK and throughout Europe, with two natural treat production facilities located in Poland.

In October, Yorkshire-based entrepreneur Peter Mangion, founder and chief executive of Assisi Pet Care Group, partnered with Wind Point Partners, a Chicago-based private equity firm with about $6bn in assets under management. The deal provided an exit for Harwood Private Equity.

John Burns MBE founded Burns Pet Nutrition 30 years ago. Burns, a qualified vet, developed formulations which are focused on pet health, to solve the common problems that he was seeing in his vet practice.

Today, the Burns brand of pet food is well known for its dry and wet dog food products as well as its recently introduced range of products for cats.

Peter Mangion said: “We are proud to be adding the highly regarded Burns brand to the Assisi portfolio of brands but are equally pleased to be welcoming the fantastic Burns Pet Nutrition team to our organisation. The Burns brand is a perfect fit for Assisi in that animal health and well-being are central to the brand’s proposition.I am delighted that through this acquisition, we will add some excellent people in product development, marketing, sales, finance and operations functions, based in Kidwelly, Wales.

“We look forward to working with our new colleagues as we integrate the Burns brand into the Assisi portfolio and strengthen our offer to our customers across Europe. The acquisition of Burns Pet Nutrition is the first transaction since the recent investment in Assisi by Wind Point Partners and signals our commitment to execute on our growth strategy in the European Pet Care market.”

John Burns said: “After 30 years of owning and growing Burns Pet Nutrition I feel that it is time for me to retire and hand over the reins. It has been a joyful and, at times, difficult journey I have had a great deal of support from many people and organizations over the years and I would like to extend my grateful thanks to all of them. I am delighted that Assisi Pet Care is a good fit for Burns and they will grow the Burns brand in a responsible, ethical way.”

Assisi was advised in the transaction by Clarion (legal) with a team including Michelle Kershaw, Isabelle Hammond and Jonathan Simms; Alvarez and Marsal (finance); and TAP (tax).

Burns was advised by Lexington (corporate finance), DJM (legal), and Bevan Buckland LLP (tax).

Tom Coombes of Lexington Corporate Finance, who acted on the deal alongside colleagues Jade Burgess and Pablo Shorney, said: “Based in the heart of Kidwelly, John Burns has grown Burns Pet Nutrition into a market leader in high quality dry and wet pet food products , with formulations focused on gut health in order to solve digestive problems.

“We were proud to act for the shareholders of Burns on this major deal, and look forward to seeing how the business and team will continue to grow and develop as part of the Assisi Pet Care Group.”

By hadem